Add items to comparison
Add items to wish list
Working hours:

Aloe Expert Consultation

Mon - Fri: 10:00–19:00

Saturday: 12:00–18:00

0
Filter
Brand
Price, €
Country
Sort:
by popularity
by popularity price low to high price high to low by name
View:

Mascara

Mascara is an indispensable product for those who want to create an impressive look and draw attention to their eyes. It adds volume, length and curvature to the lashes, making the look more expressive and charming.

Modern mascara formulas offer many benefits. They often contain special polymers and waxes that improve mascara's staying power and prevent clumping. They may also contain nourishing ingredients that help to strengthen lashes and ensure a healthy appearance.

What Is the Effect of Mascara?

Mascara can create a variety of effects that will enhance your eyes and add charm to your look. Here are some of the main effects that can be achieved with mascara:

  1. Volume: Many mascaras have formulas that add volume and thickness to your lashes. They contain special polymers that increase the diameter of the lashes and make them look fuller and fuller. This effect adds expressiveness and depth to the look.
  2. Length: Some mascaras contain fibers or waxes that stretch the lashes to give them extra length. This allows you to create the illusion of longer lashes, making the look more sophisticated and elegant.
  3. Curvature: Some mascaras have special formulas that help curl the lashes, giving them a beautiful curve. This creates an open-eyed effect and makes the look more attractive and passionate.
  4. Separation: Mascara brushes can have special shapes or bristles that help separate lashes and prevent them from sticking together. This allows you to create a natural, rounded effect, making your lashes more expressive and separated.
  5. Color: In addition to the classic black, mascaras can come in a variety of colors, such as brown, blue, purple, green, and more. These bright colors can add originality and creativity to your makeup, create an interesting contrast with your skin and eyes.

Each of these effects can be combined or used separately, depending on your desired result and makeup style. 

Tips for Choosing Mascara

  1. Consider your needs: Before choosing a mascara, think about what effect you want to achieve. Do you want to increase volume, length, curvature, or just emphasize the natural beauty of your lashes? Knowing your preferences will help you make the right choice.
  2. Study the formulas: There are many mascara formulas with different compositions and properties. Some formulas have volume-enhancing polymers, ideal for those who want lush lashes. Others may contain waxes that stretch the lashes, which is good for those who want extra length. Research mascara formulations and features to find the one that meets your needs.
  3. Choose a brush: The brush plays an important role in distributing the mascara and creating the desired effect. Brushes come in different shapes and bristles. For example, a brush with short, dense bristles provides extra volume, while a curved brush helps create curvature. Choose a brush according to the effect you want and the characteristics of your lashes.
  4. Choose a shade: The color of the mascara is also important. The classic black color is suitable for most occasions and creates an expressive effect. However, you can experiment with brown, blue, purple, and other shades to add originality to your makeup or to emphasize your eyes.
  5. Check out the reviews and recommendations: Before buying mascara, you should read reviews and recommendations from other users. This will help you get more information about the quality, effectiveness, and longevity of the mascara.

In general, it's best to experiment with different mascara brands and formulas to find the one that best suits your needs and gives you the desired effect. Remember that mascara selection is an individual process, so you should trust your preferences and experiment with different options to find your perfect mascara.

Tips for Applying and Using Mascara

Applying mascara is a real art that allows you to create an impressive effect and emphasize the natural beauty of the eyes. It is usually recommended to apply several layers of mascara, moving from the roots to the tips of the lashes to achieve maximum volume, length and curvature.

  1. First of all, make sure your lashes are clean and dry before applying mascara. Use a special brush or eyelash comb to comb them, distributing them evenly. This will help to avoid clumping after applying mascara.
  2. Start applying mascara from the roots of the lashes. Place the brush against the roots and make light zigzagging movements upward. This will help to cover the lashes from the roots and create increased volume. Repeat this step several times, applying mascara along the entire length of the lashes.
  3. If you want to achieve more curvature, use a special brush with flexible bristles or a curved brush. Bring the brush up to the middle of the lash and twist it slightly upwards to create a beautiful amount of curvature. Then continue to apply mascara from the middle to the tips of the lashes.
  4. To achieve a more precise application of mascara, you can use a narrow bristle brush or a special lash separator brush. Apply a small amount of mascara to the brush and swallow the lashes between the bristles to separate them and prevent clumping.
  5. Applying mascara is a technique that can be improved over time. Practice and experiment based on your lash characteristics and desired result. 
  6. However, it is important to remember that mascara is a cosmetic product and should be used with caution. Do not forget to check the expiration date of the mascara before use and, in case of irritation or discomfort, stop using it immediately. It is also recommended to remove mascara thoroughly before going to bed using a special makeup remover.


Mascara is an indispensable cosmetic product for creating a charming look. Choose the right formula and color scheme, experiment with application and enjoy the unsurpassed effect it will give your lashes.

FAQ

What mascara is best for low lift lashes?

If you have low-lift lashes, you'll need a mascara that gives them more volume and lift. It is recommended to choose mascaras with a curved brush or a texture that adds volume. Such mascaras will help to lift the lashes from the roots and create a visual effect of lifted lashes.

Are there mascaras that help strengthen and grow lashes?

Some mascaras contain nourishing ingredients such as vitamins, proteins, and oils that can help strengthen and grow lashes. These mascaras have unique formulas that improve lash health and promote lash growth. When choosing such a mascara, pay attention to its composition and properties.

How do I choose the right mascara color to enhance my eye color?

The color of mascara can accentuate eye colors and create a dramatic look. In general, the following recommendations are used to emphasize the eyes:

  1. For gray or blue eyes: use black or dark gray mascara.
  2. For green eyes: try brown or purple mascara.
  3. For brown eyes: almost any mascara color will do, including black, brown, and purple.

How to apply mascara correctly to achieve the best results?

Here are some steps to apply mascara correctly:

  1. Start with clean and dry lashes.
  2. You can use a fan brush to comb through your lashes and separate them before application.
  3. Apply the mascara brush to the roots of your lashes and move it upward toward the tips.
  4. Apply several coats of mascara, waiting for each coat to dry to add more volume and length.
  5. To avoid clumping or sticking, gently remove excess mascara from the brush before application.
  • Buy now
    Sign in
    to add this item to wishlist
    Compare
Up

We care about your privacy

This website uses cookies for marketing and statistical purposes and for a secure and optimal site experience. You can change this in your browser settings. Click on the «Accept cookies» button to consent using cookies. You can read more on the User agreement page.